We’re professionalizing one of the worlds largest cottage industries: African motorcycle taxis
SafeMotos is a highly localized ride hailing platform for Africa’s ten billion USD motorcycle and informal taxi market. Taking a segmented approach, SafeMotos only targets trips where it provides sufficient customer value to be profitable at a per trip level.
We firmly believe we’re farther ahead than anyone in technonology on cracking the African consumer.
Launched in Rwanda in 2015 by roommates Barrett Nash and Peter Kariuki after participating in an international startup accelerator, SafeMotos was conceived as an Uber for African motorcycle taxis that uses telematic data to measure real time driver safety.
With more than two million trips taken by SafeMotos drivers in Rwanda’s capital Kigali, SafeMotos has successfully monetised 10% of total trips, with more than 50% of trips paid via mobile money and other cashless functionality. Due to successful product segmentation every SafeMotos trip is unit economic positive, proving customer demand and willingness to pay for a differentiated product.
SafeMotos is a champion of the African startup ecosystem with its work recognized by National Geographic, the Guardian, the Economist, BBC, CNN and LeMonde among others.
It has been invested in by SOSv, Zephyr Management Limited Partners and received funding from the GSMA Innovation Fund.